LET’S CONNECT
As Thailand accelerates its digital transformation, the need for communications that combine tech fluency with cultural intelligence has never been greater. Hoffman Thailand brings both, helping brands decode the market, engage with the right people and shape stories that resonate in a fast-changing landscape.
CONTACT
Thailand
87/1, 10th Floor, Room 10050
Capital Tower, All Seasons Place
Wireless Road, Lumpini Pathumwan
Bangkok 10330, Thailand
HIGHLIGHTS
Deep, complex and vivid, Thailand is a market that rewards businesses that take the time to understand its uniqueness. For multinational tech and B2B brands, a partner with deep local knowledge is vital. This is especially the case as the nation pursues far-reaching plans to become a center for the digital economy and tech innovation.
Home to a substantial population of digital natives, the country is undergoing rapid transformation. Initiatives like the Eastern Economic Corridor (EEC) are attracting foreign investment in smart electronics, automation, biotechnology, cloud technologies, renewable energy and digital services.
Amid this progression, we see a pressing need for solid tech expertise in Thailand’s communications sector. As an integral part of our OneSEA multimarket hub for global businesses in Southeast Asia, Hoffman Thailand delivers on this need by going deep rather than generalist. Our practice areas include Techplomacy, designed to keep businesses on top of geopolitical issues and shifting regulations; employer branding and talent acquisition strategy; and bespoke executive training.
Thailand’s connectivity is impressive, with internet and mobile penetration standing at 91% and 139%, respectively. Yet success isn’t just about digital reach; relationships matter. Despite the rise of online influences, strong media relations remain essential. Building trust with journalists, attending media events and understanding local customs are all crucial for meaningful coverage. Our team’s insight and experience make this approachable in a market that blends tradition with rapid modernization.
An office fun fact: We are located on Wireless (Witthayu) Road, home to one of Thailand’s earliest radio transmitter stations over a century ago. The site marks a pioneering period for communications technology in the country and is a reminder that Thailand has a history of embracing new technology, which we see evolving even today in a country where dynamism and tradition coexist.
Our work connects tradition and innovation to write the next chapter for tech and B2B brands regardless of where they are on their journey.
A common factor is that we are as excited to be part of Thailand’s growth story as the companies and individuals we work with. Tell us where you want to go, and together we’ll chart a course to get there.
